Orange and Nokia Sign 3-Year Deal to Rebrand Ovi Services

Nokia and Orange signed a 3-year agreement that includes new Nokia models coming to Orange, as well as the Ovi services suite.

Orange will launch several new Nokia handsets in the second half of 2008 in nine major markets. Nokia's suite of Ovi services, including music, gaming, maps, and advertising, will also be integrated under the Orange Signature program. The various Ovi services such as Nokia Maps and N-Gage will be branded as Orange products, powered by Nokia. The two companies will jointly market the products, as well.