Motorola Plans Between 20 and 30 New Cell Phones for 2008

We're glad to see Motorola starting to claw their way back to their days as a leader in the mobile industry. Moto just secured a significant portion of the top ten 3G handsets sold in the US this past Q3 2007, and they're not going to just sit back and bask (which is the mistake they made with their initial successes in the Moto RAZR V3) in their achievements. Motorola has announced that they'll be running a blitz on the mobile space by pushing some 20-30 handsets onto the market in 2008.

In the coming year, Motorola will also stress strengthening its relations with channel partners in Taiwan and to pursue a balance between sales volume and profitability while gearing up efforts to boost performance, according to Bill Chen, newly appointed general manager of mobile device business at Motorola Taiwan.

Motorola currently was ranked as the fourth largest vendor in the Taiwan handset market accounting for a 13.6% share, compared to Nokia's 32%, Sony Ericsson's 20.6% and Samsung Electronics' 14-15%, according a Chinese-language Economic Daily News (EDN) report as well as sources at Samsung.

Motorola on November 19 launched it RAZR 2 V8 Luxury Edition handset and other 2GB V8 models in Taiwan targeting the high-end segment, with the company planning to introduce its 3G-version V9, ROKR Z8 music handset and 3.5G Q9 smartphone in the local market before the end of this year, according to company sources.

Motorola has ventured into the development of Android-based handsets, but the company still has no timetable for the launch the open-platform mobile devices, Chen stated.