Hard Rock Café San Francisco Launches Bluetooth Campaign

Intera Group, Inc. today announced its partnership with Hard Rock Cafe San Francisco to deliver special offers and promotions to visitors at PIER 39 directly to their mobile phones and devices.

Hard Rock Café San Francisco will deliver special offers and promotions to visitors at PIER 39 directly to their Bluetooth-enabled mobile phones and devices.

Transferring data via Bluetooth is completely free and is not limited by the wireless carrier. The advertisement will pop up as a notification on any mobile handset with Bluetooth turned on and in 'discoverable' mode, asking if the consumer if he or she wants the coupon. If they agree, it is sent to their mobile devices in seconds. To redeem the offer, they simply go to Hard Rock Cafe San Francisco and show it to their server or at the cash register.